It’s the new year, and of course here comes the “new you” concept once more. For the people in the social marketing industry, this means another year of experimenting with new strategies and initiatives while assessing what worked and what didn’t work the year before.
To help you in the process of making sure your efforts succeed, here are the top 10 resolutions you should have for 2016.
1. Give your audience the liberty to express themselves further – Did you ever wonder why Friendster and Multiply didn’t survive and yet Facebook has been around for 10 years? It’s because unlike the first two, Facebook lets users to fully express the person behind the screen.
Up and coming platforms like Snapchat allows users to have this expression-based behavior. But as long as these social media platforms lets their users publish and create content, then it will stay for a long time.
Taking from that example, give ample time to research on platforms that give users that same liberty in publishing their own content. Take part in this content production too and make sure it talks about your target audience.
2. Get that social media command center up and running – It’s great that businesses are slowly realizing the power of structured and organized social. Having a social media command center that delivers personal brand messages to consumers still works, especially when growing an audience base, creating and driving engagement, and establishing lessons and insights from data.
If you own a small business, you don’t necessarily have to have a bunch of monitors and highly trained community managers to put up a social media command center (although, truth be told, that’d be awesome). All you need is an organized desktop, a slew of tools that monitor mentions, gathers data on trends and measures key performance indicators for your presence online.
3. Start creating audience-centric content – Consumers will want a brand message that speaks to no one else but them. This is why highly personalized content is so in demand. It’s more than just targeting content based on traditional demographic segmentation. It’s now getting into the specifics like their interests, schools, and even favorite movies. Continue Reading →