Internet Marketing Services


January 18, 2016
by Carlo Angelo Gonzales

Top 10 social marketing resolutions you should have for 2016

It’s the new year, and of course here comes the “new you” concept once more. For the people in the social marketing industry, this means another year of experimenting with new strategies and initiatives while assessing what worked and what didn’t work the year before.

To help you in the process of making sure your efforts succeed, here are the top 10 resolutions you should have for 2016.

1. Give your audience the liberty to express themselves further – Did you ever wonder why Friendster and Multiply didn’t survive and yet Facebook has been around for 10 years? It’s because unlike the first two, Facebook lets users to fully express the person behind the screen.

Up and coming platforms like Snapchat allows users to have this expression-based behavior. But as long as these social media platforms lets their users publish and create content, then it will stay for a long time.

Taking from that example, give ample time to research on platforms that give users that same liberty in publishing their own content. Take part in this content production too and make sure it talks about your target audience.

2. Get that social media command center up and running – It’s great that businesses are slowly realizing the power of structured and organized social. Having a social media command center that delivers personal brand messages to consumers still works, especially when growing an audience base, creating and driving engagement, and establishing lessons and insights from data.

This is what Dell's social media command center looks like. Yeah, it's pretty awesome.

This is what Dell’s social listening command center looks like. Yeah, it’s pretty awesome.

If you own a small business, you don’t necessarily have to have a bunch of monitors and highly trained community managers to put up a social media command center (although, truth be told, that’d be awesome). All you need is an organized desktop, a slew of tools that monitor mentions, gathers data on trends and measures key performance indicators for your presence online.

3. Start creating audience-centric content – Consumers will want a brand message that speaks to no one else but them. This is why highly personalized content is so in demand. It’s more than just targeting content based on traditional demographic segmentation. It’s now getting into the specifics like their interests, schools, and even favorite movies. Continue Reading →


August 1, 2015
by Carlo Angelo Gonzales

Measuring Success in LinkedIn with Analytics

LinkedIn is a popular social networking site for professionals and businesses. It is a platform where professionals could connect with businesses as well as engage with meaningful discussions.

Just recently, LinkedIn introduced new analytics tools for publishing content. This would definitely help in understanding how users engage with other pages. The professional networking site has always been a great way to interact with professionals, businesses, as well as organizations that relate to a user’s interests and industry.

LinkedIn’s new analytics tools let users view how past posts have been received through a breakdown of number of views, likes, comments, and shares. This summary is helpful in specifying which posts received the most engagement as well as the users who interacted the most. This lets users gauge the impact of various content on certain individuals, allowing them to know whom they need to network with more and which following to nurture.

The data collected also shows demographic analysis that can be used to know about the details of the people interacting with the page such as: geographic location, industry, job title, and even how they found the page. Meanwhile, these information are used to enhance SEO as well as improving content that are crucial in building a loyal audience. Continue Reading →

There's no excuse not to do what makes

July 13, 2015
by Carlo Angelo Gonzales

4 Reasons Why Being Funny In Social Media Works

They say laughter is the best medicine and is a universal language. There is no hindrance in understanding laughter or a smile. We use laughter to express enjoyment. It also does a great job at bridging gaps in various languages, cultures, ages, and even demographics. There’s no denying funny memes and witty hashtags rule in the social media sphere. One study even revealed, “humor was employed at near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral.”

It’s not surprising that humorous content gets shared more on various social media channels. This will definitely benefit your brand. But what else could you get by making your audience laugh? Here are more reasons why sharing humorous content in social media works.

  1. It creates unity.

Do you know that we actually laugh 30 times more when we’re with other people than when alone? That’s according to Robert R. Provine, professor of psychology and neuroscience at the University of Maryland Baltimore County. Laughter promotes unity through groups and relieves tension. Build relationships and establish a community among your Facebook fans or Twitter followers by making them laugh.

  1. It triggers emotional responses.

Humor induces positive emotions. Laughter helps release endorphins, relax the body, boost the immune system, relieve stress, and just naturally make us feel good. These are just some of the physiological and chemical responses we unconsciously go through when we laugh. Not to mention it helps create a pleasant emotional response. So when you use humor in your content, you also help your audience associate positive feelings with your brand.

  1. It makes your brand memorable.

Do you know that we create more memories with positive feelings? Research shows, “42% of positive experiences were forgotten, while 60% of negative experiences faded from memory.” Nobody really remembers something dull, whether it’s a Facebook post or YouTube video. But those witty memes and funny viral videos are hard to forget. Humor would certainly make a mark in your audience’s memory. Continue Reading →


July 8, 2015
by Carlo Angelo Gonzales

Setting Up LinkedIn Showcase Pages for Business

LinkedIn is not just a social media network. It can also help you in a lot ways for your business.  How? Do you know showcase pages? This is where you can promote products and services to specific customer segments.

So what exactly are showcase pages? They are actually an extension of your LinkedIn company page, where you can highlight certain products or brand. You need a company page to create showcase pages that will be listed in the right column. The showcase page serves as a mini LinkedIn company page with its own followers, status updates, and functionality.

Setting up showcase pages is easy. Here’s how to do it.

Step 1: Choose a Page Name

The very first thing to do is to choose a page name. Think about this very carefully. Think about the product or service you are offering. Here’s a little tip, make sure to include your target SEO keywords in your page name. Once you have claimed a name as your showcase page, no one else could create a page with the same name.

Step 2: Create a Showcase Page

Login to your LinkedIn company page then click on the down-pointing arrow next to Edit and select “Create a Showcase Page.”

Tip: Claim up to ten showcase pages for your company. If that’s not enough, you may request from the LinkedIn’s support team. Continue Reading →

Image from Marketing land

July 4, 2015
by Carlo Angelo Gonzales

Facebook’s New Logo Is Made For Mobile

Most people didn’t notice the recent tweak in Facebook’s logo. Last week, Facebook unveiled its new logo with a few changes. The most notable change is the “a”, which is now single story and is rounder. But overall, the letters in the logo are thinner and have more white space in between them.

So why did Facebook change its logo? One reason is to update and modernize it. According to Facebook creative director Josh Higgins, the original logo was created back in 2005 when Facebook was a young upstart company intending to be taken seriously and grown up. But “now that we are established, we set out to modernize the logo to make it feel more friendly and approachable.”

Moreover, the newly designed typeface is made to appear more clearly on smartphones compared to the original one that looks fuzzy and less legible on mobile devices. This is understandable, considering it was designed back in the desktop era.

Howard Belk, chief creative officer at branding agency Siegel+Gale, said, since 87% of Facebook’s 1.44 billion monthly active users browse through the social network on phones in the first quarter, up from 79% the year before, it has become a obile first company. Also the company earned 73% of its ad revenue from mobile in the quarter.

Belk told Wired, “It’s a utility driven change, clearly to optimize the logotype for mobile devices, which is really key to Facebook’s business strategy. They’re recognizing that the overwhelming majority of people see [the site] on a digital backlit screen, and most of those screens are small.” Continue Reading →

Source: SolidOneSeven

June 19, 2015
by Carlo Angelo Gonzales
1 Comment

5 Tips In Creating a Cohesive Social Media Brand

Social media marketing is an important step for any organization to establish their brand online. It’s also key to engaging with their customers as well as disseminating valuable content to their target audience.

Brands are aware that social media marketing is vital to the success of its online business. But they must also realize when managing multiple social networks, they need to be cohesive with their messaging and content.

How do you do these? Here are some five tips in creating a cohesive social media brand.

Tip #1: Solidify your visual brand identity

Consistency is key here. Your brand’s visual identity must be consistent across all your social media marketing platforms. This includes your use of logo, colors, fonts, etc. It really helps customers recognize your brand in today’s interruptive marketplace.

Tip #2: Create a unique brand voice and use it everywhere

Every message you send out about your brand has an impact. It could be a 140-character tweet on Twitter or a compelling photo on Instagram. Whatever it may be, wherever you may place it, make sure that the message and information you share are consistent with your brand.

Tip #3: Plan what and when to post

Does your audience engage more when you post content with videos, links, images, texts, or a combination? Will you be creating your own content or curate them? When is your audience online? Consider all these things and create a plan that will ensure maximum brand visibility. Continue Reading →


June 17, 2015
by Carlo Angelo Gonzales

What To Do After A Negative Social Media Update?

To be viral or to trend has become so common these days that it ‘s not surprising that a negative social media update would also get noticed.

The question is what would you do if someone posted something inappropriate from your social media account? Are you ready for that? Do you have an idea how you will recover from it?

Let me share some ways on how you can turn things around after a negative social media update.

  1. Delete or not to delete?

Before you even choose to delete that questionable post on your social media account, it’s best to assess the situation. You need to see the extent of damage control you will need to do. And deleting a post won’t always make the entire situation go away. Even if you delete a post, there are many tools that your audience could use to grab a screenshot of your social indiscretion. Deleting that post will just make you or your brand look bad.

On the other hand, there are some situations that are acceptable to delete social media posts. These are:

  • Lewd or Graphic Posts – This is just a no-no. It’s not right to make your followers feel uncomfortable, especially if your target audience consists of a younger demographic. Just delete these kinds of posts right away.
  • Obvious Hacks – Getting your social media account hacked is probably one of the worse things that could happen; and yes you can go ahead and delete that inappropriate post. When you conduct business online, being “hacked” is just another cost.

Keep in mind that not everyone would immediately believe that your social media account has been hacked. Also, many users would immediately call out a brand they think faked a hack for a publicity stunt.

  1. Be responsible

In the case of an apology message, the one sending it should either be the person who made the mistake of someone higher up in the company.

Although it would sound better if the person who sent the inappropriate social message takes responsibility, it’s not always the best option. Let someone higher up in the organization respond instead. When you do this, your followers would feel that you are taking the situation seriously. Meanwhile, the spokesperson can also assure your followers and customers that the company is taking actions to make sure nothing similar happens in the future.

Taking responsibility is the only way to go when a negative post goes out of hand. It may feel like a bitter pill to swallow but it’s the best way to protect your brand’s reputation. Continue Reading →


June 15, 2015
by Carlo Angelo Gonzales

Creating Pinterest Content That Connects

Pinterest can be a great way to connect with your audience. It can do wonders for your business if you do marketing right.

Pinterest is totally different compared to other social networks. Here, people share what they want to do or want to achieve. In fact, the word “dream” is very common on Pinterest. You will find board titles like, dream wedding, dream vacation, dream home, and even dream man cave.


These boards serve as inspiration either long term or short term. This is actually good news for businesses since Pinterest users would eventually turn their dreams into reality and start purchasing the items on their boards. Imagine boards with pins of recipes, DIY projects, or gadgets are more likely to be realized sooner; thus, purchases would be made.

As social media marketers, you can also take advantage of Pinterest by connecting with users who might be interested with your brand. You can create boards that would help you connect with your customers. To help you maximize this social network as part of your marketing efforts, here are some ways to share pins that will help engage your Pinterest community. Continue Reading →


June 12, 2015
by Carlo Angelo Gonzales

5 Reasons You Need A Cohesive Social Media Brand

Are you taking your brand to another level by connecting with your target audience through social media? Then you’re probably on Facebook and Twitter. Maybe you’re even present on other social networks like Pinterest, Google+, YouTube, Instagram, and so on.

When you are managing multiple social media profiles, it’s important to keep a cohesive and consistent brand message across all of them. If not, you might end up confusing your audience and sending mixed messages. Keep in mind that your brand is not just an extension of you. What you share is not just the personality, but also your brand’s promise and purpose. You create your brand’s identity. The only way you can introduce that identity is by being coherent and consistent. If not, then it can affect brand loyalty and ultimately hurt your brand.

Source: Forbes

Source: Forbes

If that’s not reason enough, here are five more why cohesion is key in any brand’s social media marketing:

  1. It shows professionalism – When you have a consistent brand, it shows that you care about your company, your public image, and most specially, your customers.
  2. It increases brand recall – People don’t immediately purchase products. They form their buying decisions based on their impression they made about certain brands.
  3. It eliminates brand confusion – You need to assert the message you send by defining the personality of your brand. This way, you are not confused with others, especially in a competitive market.
  4. It separates you from your competitors – Whenever you show the features and benefits of your brand through consistent content and messaging, you also help instill the brand’s identity in the minds of your customers. You can do this through images, tone, and even voice of your messages and content. The goal is to stand out among your competitors.
  5. It reinforces your brand’s identity – If customers resonate with your brand, they’re more likely to purchase your product. Your brand’s identity or personality is what draws your customers to you. It is a set of human characteristics your customers can relate to, including everything you communicate about your brand, from the profile photo, images in your tweets, down to your Facebook posts. Your customers must be able to identify what your brand is all about.

Continue Reading →

June 8, 2015
by Carlo Angelo Gonzales

Pinterest Takes The E-commerce Path With “Buyable Pins”

Most people rely on product reviews before they make any purchase. Some even discover new products online through Pinterest. Moreover, it has introduced a more product-centric social media platform.

It’s no surprise that people now rely on Pinterest to shop but this social media is about to become more commercial. Recently, the company announced that its United States users would have the opportunity to directly buy from Pinterest with “Buyable Pins.”

This move has long been anticipated, especially since Pinterest users are very eager to buy the products they see.

Pinterest co-founder and CEO Ben Silbermann said that one of the most common requests from users is, “’I wish Pinterest was a store.’” He even read a users tweet, “’Like how great would it be to walk in and buy all those clothes and food and shoes and puppies and boys?’”

During the introduction of the new product at the company’s San Francisco headquarters Silberman also mentioned, “People have been asking for this stuff a lot, and while we can’t promise puppies and boys, I’m really excited to announce today Buyable Pins.” Continue Reading →